Concept & Birth of Baby- G

G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks.
" Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance,
10-bar water resistance and a 10-year battery life.

At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a
challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. 
The structural development and parts improvement took approximately two years. After a long, hard process of trial 
and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches
was realized through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective
covering and the use of cushioning material to protect critical parts.

These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. 
Since launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising
passion that led its developers to persist in their unshakable belief.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s
leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America,
Inc. markets calculators, keyboards, mobile presentation devices,disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution”
through the introduction of innovative and imaginative products.

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1 - 14 of 14 items